Approaching to a concept design for a new brand is generally very challenging for designers. When in our daily work we cooperate with fashion brands which are already exist, we have to deal

      Song of Song is the luxury fashion label created by Shenzhen Yinger Group, one of the most important enterprises in Chinese fashion market. Thanks to its brand development

A new established company that is really ambitious and it is willing to become one of the most notable brand in China, on one side. A Hong Kong based office, headed by two Italian directors wit