A very clean white space was designed for the Waffles sneaker store in Brussels. We took the name litteraly in order to create a world that breaths waffles. The wall behind the counter and the counter itself are covered with white tiles to give the space a bakery feeling. The shelves are simplified waffle shapes made out of coated foam. The cut-aways in the waffle shapes proudly present colourful shoes. This creates a delicious contrast while a mirror behind every cut-away shows us the other side of each shoe. And to top it all, a special waffle perfume will make your feet hungry.

The Waffles Sneaker Delicacies store is also one of the winners of the first Commerce Design Brussels contest, which aims to reward merchants in the Brussels region for the overall quality of their establishment’s design, and to showcase the work of the architects and designers who were employed to create it.

A jury made up of recognized professionals in the field of design awarded 10 Grands Prix Réalisations 2005-2008 and three Grands Prix Atrium (for implementation projects) at the first edition of Commerce Design Brussels. The projects were evaluated based on their design quality (esthetics, creativity, interior/façade/graphic design coherence, functionality, safety, longevity…), as well as on their context and the impact of the commercial design on people’s experience of the city.

Now that the winners named by the expert jury have been announced, members of the public are invited to vote for their favourites until June 2009. The voting for the people’s choice award and for the Grand Prix des Enseignes Commerce Design Brussels (for commercial signage) will take place on site at the award-winning business locations as well as online at www.commercedesignbrussels.be.

The public’s favourites will be announced this fall during the Design September festival