2014年10月,经WDD(维度点设计)之手重塑后的“飞雨言”正式亮相,它奇妙的蜕变让这家屹立于旧鼓楼大街22年之久的老店焕发出“新”的生机。
In October, 2014, the “enjoy flying” restructed by WDD officially opened to the public. Its wonderful transformation enables this old shop which has standed at the old Gulou street for 22 years shines “new” vitality.
就在不久前,“飞雨言”还充斥着多年前流行的简欧花饰,多种白色高反光的地面和墙面材料在岁月的冲刷下腐败,叠加的服务空间也日渐局促,在旧城浓厚的历史气息对比下曾经流行的粉饰元素已然乏味。时代的进步,也使得经营者对于行业需求有了新的认知,“飞雨言”已不再局限于美发沙龙,它必须以更具有魅力的面貌和更加包容的体态由单一的业项往全面的整体形象设计生活馆过渡。
Not long ago, “enjoy flying” was still filled with the Jane European style popular many years ago. The various white high reflective ground and wall materials were rotten under the erosion of the times. The superimposed service space also became increasingly cramped. In the contrast with the strong historical flavor of the old city, the once popular whitewash elements were already boring. With the progress of the times, the operator also has a new cognition on the industrial demand. “enjoy flying” is no longer limited to a salon. It must transit from a single business to a all-round overall image design living museum with a more charmful appearance and a more spacious shape.
WDD(维度点设计)对“飞雨言”的改造,包括更多新功能需求下的布局重组,通过专业的秩序梳理和动线分析提供更效率的服务空间;同时我们希望能在新空间中建立新与旧能量转换的一座“桥梁”,它链接过去,而又面往未来。
The transformation of WDD on “enjoy flying” includes the layout reconstruction under the demand of more new functions, so as to provide a more effective service space through professional combing of the order and analysis on the customers’ route; at the same time, we hope to establish a “bridge” in the new space to realize the conversion of the new and old energies. This “bridge” can not only connects the past, but also leads to the future.
相比那些新的炫耀着现代经济实力的高光材料,WDD(维度点设计)认为项目所在地街区中那些朴素的砖墙、蜘蛛网般的电线、厚重的钢材、破旧的木头却自有一番耐人寻味的魅力。通过在空间中重新启用这些不乏烟火气息的砖块、木料、钢筋,WDD(维度点设计)强化了项目在街区的归属感,重拾出我们对旧城的情感和记忆、展现生活的温度、传递时空的痕迹。WDD(维度点设计)通过平衡空间新旧之间的比例、寓传统于现代之中,使空间重新变身,并赋予它新的审美认知。以此满足新的时代背景下,人们对于美容美发空间的期待。
Compared with those new high light materias showing off the modern economic strength, WDD considers that those simple brick walls, the spider web like wires, heavy steels, and old wood at the street of the project are of their own thought-provoking charms. By reusing these simple and plain bricks, woods and steels in this space, WDD strengthens the sense of belonging of this project in the neighborhood, regains our emotions and memories of the old city, presents the temperature of the life, and passes the traces of the space and time. Through balancing the proportion between the new and old spaces and integrating tradition into modern, WDD brings a new outlook of the space and endows it with a new aesthetic cognition, so as to live up to people’s expectation on the beauty salon space in the new era background.
实景图片说明
Description of the real pictures
1.水幕墙柔软了时光和空间
The water cascading wall makes the time and space soft.
2.等候区仿佛一座桥梁,链接着街区与经营区,连接着过去和未来
The waiting area seems like a bridge, linking the street and the business district and connecting the past and the future.
3.青砖的朴素平实在这里塑造出一种”场所精神”
The simplicity and plain of the black bricks here create a kind of “site spirit”.
4.螺纹钢架展示系统牵引出一股粗鲁的诗意
The threeded steel frame display system shows a rough poetic flavour.
5.你的记忆中,有没有一辆28自行车?
Is there a 28 bicycle in your memory?
6.旧城中朴素的砖墙、蜘蛛网般的电线、厚重的钢材、破旧的木头在空间中得以再现
The simple brick walls, the spider web like wires, heavy steels, and old woods in the old city are reappeared in the space.
7.无论是森林中的木屋,还是木屋中的森林,改造后的形象设计大厅构筑了空间的第二自然
No matter the cabin in the forest or the forest in the cabin, the image design hall after transformation forms the second nature of the space.
8.风化木的质感仿佛让空间又重新回到了“原点”
The texture of the weathered wood seems to bring the space back to the “origin” again.
9.外观是店名“飞雨言”的形象再现
The appearance is the recurrence of the image of “enjoy flying”
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