“Outré fruit” is a new retail display solution deployed by Los Angeles Design Group for the interior design of RK Apothecary, a bath and body product shop. The bizarre looking pods are a response the limitations of square or rectilinear tables in a restricted space, compromising the way customers are able to navigate through the space.

The pods have anatomic similarities to the humble strawberry, whose “exterior gives little clue to the structural nature of its interior.” The amorphous white, ridged objects are teasingly sliced at certain points to reveal their blood-red, exotic interiors, lit by a single bulb. LADG also experimented with the idea by using water filled ice bags, intrigued by the way they “slumped, folded and wallowed around obstacles.” The pods’ fluid forms are a stark contrast to the sharp angles and hard concrete surfaces of the existing store.

Designers Andrew Holder and Benajmin Freyinger drew inspiration from still-life paintings by Caravaggio and Rubens. They say“ these artists used fruit as sumptuous, scene-setting devices in exactly the way we hoped to deploy our to present product in the store. In that sense, the outré fruit is set afloat inside the environment and piled with tempting objects to browse.”