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KK Outlet by Fashion Architecture Taste

(2010-12-15 23:18)
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Another one from Fashion Architecture Taste: the architects have completed the KK Outlet, a combined office, gallery and shop in London for communications agency KesselsKramer.

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The space is divided in half by a plywood wall. On one side of the wall is a plain white painted space. When sections of the wall are reconfigured, brightly coloured and patterned rooms are revealed on the other side.

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The information below is from FAT:

KK Outlet is a multifunctional office combining workspace, gallery area and shop for the Amsterdam based communications agency KesselsKramer in London’s Hoxton Square.

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The deep rectangular plan is sliced by a full-length plywood wall, leaving half of the room as found – a simple white painted space.

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The ply wall opens up in a number of unexpected and dramatic ways: elevations of a factory swings out on industrial castors, a cut-out curtains folds back.

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Inside this wall, in contrast to the plain ply exterior are richly decorated spaces: heavily patterned wallpapers, totally red rooms, and other unexpected spaces.

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These fragments make a sequence of juxtapositions that allow the Outlet to operate in many different configurations and with all kinds of alternative atmospheres.

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The project continues FAT and KesselsKramers experiments in office design, which began back in Amsterdam with the Church.

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