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Munich La Roca by Bailo+Rull ADD Arquitectura

(2010-12-03 11:43)
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Shoes are displayed on conveyor belts at this store in Barcelona by Spanish firm Bailo+Rull ADD Arquitectura.

Munich La Roca by Bailo+Rull ADD Arquitectura

Designed for shoe brand Munich, the interior has reflective walls while peep-holes in the facade allows shoppers to glimpse behind-the-scenes of the store.

Munich La Roca by Bailo+Rull ADD Arquitectura

Photographs are by Albert Marín unless stated otherwise.

Munich La Roca by Bailo+Rull ADD Arquitectura

Above image is by Pol Viladoms

The following information is from the architects:


The innocent and fresh vision of kids are the leitmotiv of the new shop that Munich Shoemakers have opened in La Roca Village Shopping Complex in Barcelona.

Munich La Roca by Bailo+Rull ADD Arquitectura

From the start, the project uses the imaginary set around the question ‘How do things work?’, commonly asked by us in our childhood.

Munich La Roca by Bailo+Rull ADD Arquitectura

The shop plays with the idea of moving Munich’s factory in Capellades to La Roca.

Munich La Roca by Bailo+Rull ADD Arquitectura

The aim is to make the costumer believe that, behind the eight meter wall, a team of 21st century shoemakers are doing their pair of shoes in the same moment.

Munich La Roca by Bailo+Rull ADD Arquitectura

The shopping experience becomes something more exciting: to buy a Munich’s pair means to become, for a while, a lucky kid.

Munich La Roca by Bailo+Rull ADD Arquitectura

The amazing conveyor belts system invading the ceiling, crossing and rotating when necessary.

Munich La Roca by Bailo+Rull ADD Arquitectura

The walls that multiply the shop to a blurring infinite… the traffic of boxes going up and down the warehouse… the traffic lights orchestrating all the movements… a sense of speed …

Munich La Roca by Bailo+Rull ADD Arquitectura

The election of materials was easy from the start: the intention was to recreate an industrial atmosphere using the products that the conveyor belt wholesaler offers, and making a reflecting environment that multiplies the belts to infinite.

Munich La Roca by Bailo+Rull ADD Arquitectura

The pavement galvanized steel All the furniture is also done with the conveyor belt rollers.

Munich La Roca by Bailo+Rull ADD Arquitectura

The project wants to fix the memory of a kid that once visited, with their parents, a shoe shop where a team of shoemakers hidden behind a wall made his first pair of Munich shoes.

Munich La Roca by Bailo+Rull ADD Arquitectura

They let them fall through a conveyor belt to the counter, like if they were ‘freshly baked’.

Munich La Roca by Bailo+Rull ADD Arquitectura

Project: Munich LaRoca
Site: La Roca Village

Autor:
BAILO RULL ADD+
Manuel Bailo Esteve + Rosa Rull Bertran
Project Leader: Javier Jiménez Iniesta
Photographer: Albert Marín

Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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Munich La Roca by Bailo+Rull ADD Arquitectura

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