Dezeen promotion: starting next week, the Design Museum are to host a series of talks about Italian design in association with Peroni Nastro Azzurro and featuring designers including Piero Lissoni, James Irvine and Fabio Novembre.

Above: Tizio Lamp by Richard Sapper for Artemide, 1972

Called Made in Italy and taking place in London, Brighton and Glasgow, the series of five talks will be chaired by Design Museum director Deyan Sudjic and will also feature designers Antonio Citterio, Ross Lovegrove, Daniel Charny and Mario Bellini.

Above: The Bird Kettle by Michael Graves for Alessi, 1985

All five talks will be filmed by Dezeen and we’ll be publishing edited versions of the talks soon after they take place.

Above: Trono chair by Sottsass Associati for Segis

Talk dates are as follows:

• 5th May – Design Museum, London
• 10th May – Design Museum, London
• 12th May – Basement, Brighton
• 18th May – Lighthouse,  Glasgow
• 20th May – Design Museum London

Above: CAB chairs by Mario Bellini

Here are some more details from the Design Museum:

PERONI NASTRO AZZURRO, IN PARTNERSHIP WITH THE DESIGN MUSEUM, LAUNCHES
‘MADE IN ITALY – THE INFLUENCE OF ITALIAN DESIGN’

To recognise and celebrate the best of Italian Design, Peroni Nastro Azzurro and the Design Museum, London have collaborated on a brand new series of talks entitled ‘Made in Italy – The influence of Italian Design”, taking place in May 2010. The talks will offer unique insights into contemporary Italian Design, with key figures from the industry including James Irvine, Mario Bellini, Piero Lissoni, Antonio Citterio, Roberto Giolito, Claudio Silvestrin and Ross Lovegrove discussing its influence and excellence.

The combination of the finest materials, passion, perfect craftsmanship and a meticulous attention to detail are all employed by Italian designers in a bid for excellence. These same values are also shared by Peroni Nastro Azzurro when crafting the perfectly balanced Italian beer.

Above: Concorso Louvre by Mario Bellini

Launching on the 5th May 2010 at the Design Museum in London, each evening talk will explore the values behind Italy’s creative force, looking at future trends and bringing together the world’s most exciting figures in Italian contemporary design – from designers to manufacturers and creative directors. This collaboration follows on from the 2009 Peroni Blue Ribbon Design Awards, where Peroni Nastro Azzurro collaborated with iconic brand Alessi, briefing up and coming designers to create homeware designs for the authentically Italian occasion of aperitivo, all in celebration of iconic Italian Design.

Deyan Sudjic, Director of the Design Museum and curator of the talks, comments: ‘Italy has a unique place in the landscape of contemporary design; it has a long history of innovation, rooted in the skill and craftsmanship of its traditional workshops, and continually refined by a commitment to innovation. For the Design Museum, understanding the nature of contemporary Italy is an essential part of its programme. It has come together with Peroni Nastro Azzurro, a brand which is defined by those values, to celebrate the best of Italian Design and Style through a season of Italian-inspired talks, ‘Made in Italy’.

Key speakers and topics include:

Made in Italy: Il Modo Italiano