项目类型:酒吧
项目地点:湖南省长沙市
设计时间:2018年6月
竣工时间:2018年10月
项目面积:1030平方米
设计单位:广州亦本良造室内设计有限公司
联系邮箱:346435396@qq.com
主创设计师:李柱明
参与设计师:洪伟
摄影师:吴辉(牧马山庄)
主要材料:费罗娜水泥砖、铝板、镜面不锈钢、金属帘、手工砖
一句“风吹麦浪起”,可以总结了长沙賣浪啤酒工厂店的设计。以卖买销售啤酒为主,再结合(啤酒发酵物小麦)麦浪,才形成了今天的“賣浪”。
A "windy wheat rippling" can be summed up in the design of Changsha wave beer factory shop. To sell beer mainly, combined with wheat (beer fermentation product) wave, formed today's "wave of sales".
▼品牌设计,LOGO
▼室内装置-风吹麦浪起,Indoor device - wind blowing wheat rippling
一个叫“麦麦”的胖小子在麦田中自由的飞翔,他象征着自由。“麦麦”的头部主要创意来源于啤酒杯的啤酒花冒泡。
A fat boy named ”Mai Mai” flies freely in the wheat field. He symbolizes freedom. The main idea of "Mai Mai"'s head comes from the beers of beer cups.
▼品牌IP形象“麦麦”,Brand IP image“Mai Mai”
我们使用了3组装置艺术和空间结合。我们还给他赋予了一个叫“麦麦”的胖小子IP形象。并且做了一个在麦田上空中飞翔的故事情节。
We used 3 sets of installation art and space combination. We also gave him the image of IP, a fat boy called Mai Mai. And made a story of wheat wheat flying in the wheat field.
我们希望客人一迈进入口处就看到“风吹麦浪起”这组装置所带来的轻松的氛围和好玩的场景。
We hope that as soon as the guests enter the entrance, they will see the relaxed atmosphere and interesting scenes brought about by the installation of "wind blowing wheat waves".
▼室内入口装置,Indoor entry device
这是一家以“超市+餐厅+酒馆”形式存在的店,来自全球200多款精酿啤酒、300多款洋酒,构成一个有别于其他啤酒屋的美妙世界。
This is a store in the form of "supermarket + restaurant + pub". It comes from more than 200 kinds of refined beer and 300 kinds of foreign wine all over the world. It makes up a wonderful world different from other beer houses.
▼室内空间展示,Interior space display
我们要求的是自然真实的感觉,所以我们使用了大量纯手工砖、麦田、金刚砂、水泥板等等材料。
What we need is a sense of natural reality, so we use a lot of pure hand-made bricks, wheat fields, emery, cement boards and so on.
▼室内空间展示,Interior space display
賣浪奉行“自选、自助、自嗨”的原则,在这里,不会有约束感,随心就好。
Selling wave pursues the principle of "self-selection, self-help and self-hey". Here, there will be no sense of restraint, just as you like.
▼室内空间展示,Interior space display
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