建材行業一定流行這種說法“得終端者得天下”。在以前的商業形態下更多的是強調“廣度”，但隨著技術普及的速度越來越快，產品越來越高度同質化，市場需要更多地去強調“深度”。商業空間不是單純的賣方與買方的介面，也不是單純的產品展示。在舊的商業規則中，產品重視功能，用戶體驗就是功能體驗，也是用戶彼時購買的核心原因。做為新的商業形式空間，我們需要產品需要溫度，是當下商業轉型的一個重要方向。打動用戶的不再是產品本身，而是“溫度”。試圖用空間在“物”與“人”之間建立一種新的“相融”關系。

The Building materials industry must be a popular speaking of “Those Win the world at the top of the world”.

Under previous commercial form much emphasize “Scope”,But as the speed of Technology Popularization as much fast, the product of homogenization are much high, The marketing demand to emphasize “Deepness”.

The space of commerce is not only buying and selling, and it is not only simple for exhibition of product.

In the traditional commercial form rules, The product function is the most important, the User experience is the function of products, also is the core for user buy the product.
To be a new commercial form space, we need product with a temperatures,and it is the most important direction for transition of commercial at present.

Influencing client’s element is not the product itself, but product’s temperatures.Attempting to use the space between “Object” and “Human-being” to create a new relation of “Intermingle” 

古有六尺巷，意思是古人建房子的時候都各留出三尺做為過道形成巷子。費羅娜門口的設計就是以“退”的姿態。呈現謙讓的同時形成焦點。在視覺上將室外向室內連接。
形成的虛實盒子包含著不同的功能：品牌展示入口，產品展示櫥窗，直板化空間展示區，實體空間展示區，選材洽談茶區，收銀操作咖啡吧區。從入口和吧台都以暖色木飾面調處理，與純白空間形成對比。營造親近舒適的氣氛。