Showroom and Leisure Centre
by Manuelle Gautrand Architecture

Manuelle Gautrand Architecturehave designed a car showroom and leisure centre for Cairo, Egypt.

Made of concrete, the building will be made up of identical modules which can be added together to form larger showrooms.

“The intersection between them creates all the circulations, atriums, and visual perspectives through the whole building,” explain the architects.

The building will incorporate showrooms for several car brands, cafés, a food court, a media park and two cinemas.

Manuelle Gautrand Architecture also designed theC42 showroom and brand experience for Citroën on the Champs-Élysée in Paris.

Here’s some more information from the architects:

AUTOMOTIVE SHOWROOM AND LEISURE CENTRE

The program is a mixed-use one, with show rooms dedicated to several car brands, and also a lot of common facilities, around leisure: several cafés, a food court, a media park, two cinemas. The richness of this program is very interesting; with the potential of giving a vibrant place of attraction to the new district Allegria.

Our objective was to express in an innovative way this powerful program.

The guideline of the project is beginning with the car, and the memorable platforms that are used in all the trade fairs.