海棠人文美学
HITOM海棠陶瓷，融汇东西方陶瓷美学
Hitom Ceramics Integrates the Ceramic Aesthetics of the Orient and the Occident
HITOM CERAMICS海棠陶瓷，作为东西方陶瓷文化交流的大使，一直秉承现代美学与哲学理念，推崇时尚、优雅、悠闲、自然的生活品味。自成立起，海棠就是时代潮流的倡导者和先行者，无论是在提升消费者的生活格调方面，还是在促进陶瓷行业的进步方面，海棠都孜孜以求，一丝不苟。
As the communication ambassado of ceramic culture between the orient and the occident, Hitom Ceramics, undertaking the modern aesthetic and philosophical concept, upholds and promotes fashionable, elegant, leisurable and natural living taste. Hitom Ceramics has been the advocator and pioneer of fashion trend since its establishment. Conscientious and meticulous, Hitom Ceramics has been consistently improving the living pattern of customers and promoting the advancement of ceramic industry.
海棠陶瓷，不仅仅为满足功能的需要，在空间的涵构下，每一块瓷砖都散发出它特有的气质，每一个细节都上升为一种人文关怀的美学态度和尺度。
Besides meeting the functional requirement, every ceramic tile of Hitom Ceramics gives out its special features, and every detail rises to be a kind of aesthetic attitude with humanistic concern.
空间解构主张。海棠陶瓷致力于以人居美学的高度构筑空间，演绎经典，塑造一个时代的美学标准。
Advocating the division of spatial structures, Hitom Ceramics applies itself to constructing residential aesthetics, deducting classics and creating an aesthetic standard for modern times.
公司概况 (Company Introduction)
在璀璨文化艺术与顶尖精湛工艺的融合激荡中，在现代文明的交相辉映下，海棠陶瓷有限公司，以博大精深的世界文化为依托，在传承中超越，在超越中创新，在创新中引领，立志做世界建陶设计、制造的顶尖品牌。
With the integration of resplendent art and exquisite techniques and under the splendor of modern civilization, Hitom Ceramics Co., Ltd., relying on the profound world civilization, transcending over the past achievements, innovating over the transcendence, and leading over the innovation, is determined to become a global leader in the field of ceramic design and production and create world top-grade brand.
海棠陶瓷秉承“科技创新，以人为本”的经营理念，引进世界一流的陶瓷生产设备,全面运用国内外先进的生产技术，并联合意大利、西班牙等多家国际陶瓷技术公司、陶瓷工业设计公司、世界级著名釉料公司，从生产设备、原材料及产品工艺入手，精挑细选，严格把关，以确保海棠陶瓷产品的国际化品质要求。同时，海棠陶瓷吸纳了一批来自意大利、西班牙等世界顶级的技术、设计、营销人才，构建了一支高素质、高水平的“生产、设计、营销团队”， 力求以科技与设计提升产品品质，以品质加品牌立足市场，以满足不同顾客的个性化需求。
Adhering to the operation concept of “Scientific Innovation, Human-Orientation”, Hitom Ceramics has introduced into complete world first-class ceramic production facilities, applied domestic and foreign advanced technologies and cooperated with many international ceramic technology companies, ceramic industrial design companies and world famous ceramic glaze companies from Italy, Spain etc. Our company strictly selects and inspects the production facilities, raw materials and product techniques, ensuring the ceramic products meet the requirement of international quality. With a high-level “production, design and marketing team” made up of many domestic excellent talents and world top-grade talents from Italy and Spain etc, Hitom Ceramics endeavors to boost its product quality with advanced technology and design and bases itself in the market with quality and brand, so as to meet the various personalized requirement of customers.
工业基础(Industrial Foundation)
海棠陶瓷，引进世界最先进的生产设备与技术，结合现代美学设计，创造出一系列高品位的产品，引领陶瓷文化的新趋向。
Introducing into the world most advanced production facilities and technologies, Hitom Ceramics, combining modern aesthetic design, has created a series of high-taste products and taken the lead in the new trend of ceramic culture.
1、生产规模 Production Capacity
台山市海棠陶瓷有限公司是一家集现代化企业管理与创新经营的陶瓷实业公司，营销中心坐落南国陶都—---佛山市南庄镇，位居广东台山的生产科研基地占地面积达
Taishan Hitom Ceramics Co., Ltd., integrating modern enterprise management and innovation operation, is a ceramics company which sets up its marketing center in the ceramic capital of South China – Nanzhuang town of
2、生产设备：Production Facility
A、压机: 公司引进意大利SACMI(萨克米)大吨位压机，配合各种布料系统生产风格多样的陶瓷产品，能配合顾客的要求生产300x300, 400x400, 300x600, 600x600, 800x800, 600x300, 600x900，600x
A. Press Machines: Having introduced into large-tonnage press machines from
B、花式系统：公司全面引进全套国际最新自动化生产线，包括意大利ROTOCOLOR胶辊印花机、日本TAGSAGO自动化恒温控制辊道窑等世界先进生产设备，运用不同的印花系统、调色系统、造粒系统，生产出不同工艺设计的产品。
B. Printing System: Our company has introduced a complete world newest automated production line, including Italian ROTOCOLOR rubber-roller printing machines, Japanese TAGSAGO automated thermostatic controlled roller kiln etc. Adopting different printing systems, color-mixing systems and prilling systems, we can produce various products of different techniques and designs.
C、烧成：公司使用大型日本TAGSAGO（以气体为燃料）自动化恒温控制辊道窑，能够科学合理的控制烧成过程，而且达到高度清洁。
C. Sintering: Adopting Japanese TAGSAGO (taking gas as the fuel) automated thermostatic controlled roller kiln, our company can scientifically and reasonably control the sintering process and achieve high cleaning.
3、技术创新 Technical Innovation
新世纪陶瓷市场竞争是品质、文化和服务的竞争，而最根本的一个环节是技术创新的竞争。顺应这种形势，海棠陶瓷，联合意大利、西班牙等多家国际陶瓷技术公司、陶瓷工业设计公司等外部力量，以及聘请著名的技术权威专家，加大新产品、新技术的研发力度，开发研制出不同艺术风格的陶瓷艺术产品。
The ceramic market competition in the new century is the competition of quality, culture and service; however, the technical innovation is the most critical link in the various competitions. To conform to this trend, Hitom Ceramics, through cooperating with many international ceramic technology companies and ceramic industrial design companies from
国际品质(International Quality)
海棠陶瓷，国际化的产品品质标准
Hitom Ceramics - the Standard of International Product Quality
为追求世界级的高品质，海棠陶瓷在全球范围内精选优质原材料，从世界级著名釉料公司采购釉料、化工原料，包括意大利GEAREX公司和其米瓷QUIMICER公司，从中国著名陶土产地采购优质陶土。从原料入手，精挑细选，严格把关。
In order to pursue for the world-level quality, Hitom Ceramics has selected high-quality raw materials all over the world. It purchases glaze and chemical raw materials from world famous glaze companies, such as Italian GEAREX and QUIMICER etc, and procures high-quality pottery clay from China-famous producing areas of pottery clay. To ensure product quality, Hitom Ceramics is very strict with each production process.
海棠陶瓷坚持以科技推动创新，以技术创造艺术，在研发上投入巨资，装备全球顶尖的制陶设备，成立伊始就引进了全套国际最新自动化生产线。公司严格执行于国际化的生产管理和品质控制，建立了比欧洲标准、国家标准更为严格的企业内控标准，海棠陶瓷全面通过了ISO9001认证，全面推行国际质量认证体系和生产观念“5S”管理法，强化品质管理，实行国际化的产品品质标准，建立起一整套生产过程控制的化检、物检、计量、检验监控系统，使产品质量的稳定得到了充分保证。
Promoting innovation with science and creating art with technology, Hitom Ceramics has put into large investment on research and equipped itself with global advanced ceramic equipment. It has brought into complete international newest automated production line since its establishment. Strictly implementing international production management and quality control system, our company has established an enterprise internal control standard, which is even stricter than the European standards and national standards. Having passed the certification of ISO 9001, our company has completely carried out international quality certification system and “5S” management. Strengthening quality control and implementing international product quality standard, we have established a complete system for chemical and physical testing, measurement and monitoring, so as to ensure stable product quality.
在改进产品配方结构上，海棠陶瓷，精益求精。从产品的美观度，精确度、耐磨度、安全性、稳定性等五个维度，建立了国际建陶行业最严格的产品规格、花色、色号标准，确保产品颜色纯正、精准无差、耐磨防滑、绿色环保、稳定可靠。炉火纯青，制造出片片真情。
As for the product formula, Hitom Ceramics has kept improving it. In light of the five aspects of product (i.e. aesthetics, precision, abrasion resistance, safety and stability), it has established the strictest standards for product specification, design, color and color number in the international ceramic industry, so as to ensure the unadulterated color, exactness, safety and environment protection etc. Reaching the peak of perfection, each ceramic product is full of true affection.
量身订制的个性服务 (Customization Service)
不只是设计制造出精良的产品，海棠陶瓷更帮助消费者选到适合他们的产品，以满足他们对空间的个性追求。海棠陶瓷秉承“随时随地 量身订制”的服务理念，致力于建立一个“随时、随地、任何情况”的一个全程服务体系，为使海棠的每一个客户都乐享专业、真诚与周到，培训了一大批高素质、专业化的销售和服务队伍，致力于陶瓷产品的销售与服务。
Not only designing and manufacturing superior products, Hitom Ceramics also helps customers to choose the most suitable products and satisfies their personalized pursuit for space. Adhering to the service concept of “Provide Customization Service Anywhere at Any Time”, it has trained a large group of high-quality and professional sales and service team, who apply themselves to the sales and services for ceramic products.
海棠陶瓷以十数年专业陶瓷生产实力，不仅仅生产销售品类丰富的产品，我们更致力于提供以下的量身订制的个性服务：
With more than ten years professional experience in ceramic production, Hitom Ceramics not only sells various ceramic products, but also commits itself to providing the following customization services:
“专心、贴心、放心”是海棠陶瓷郑重的承诺，随着海棠在国际市场的不断扩张，为消费者提供了高价值的产品服务和空间解决方案。海棠陶瓷进一步全面深化“量身订制的个性服务”内容，以“量身订制”、“真诚专业”、 “高效便捷”为标准，打造建陶服务新标杆，为顾客创造更高的价值。
“Devotion, Pure-heartedness, Reassurance” is the solemn promise of Hitom Ceramics. Along with the continuous expansion of international market, we have provided high valuable product services and space solutions. Having Further deepened the content of “Customization Service” and taken “Customization Service”, “Sincerity and Specialty” “High Efficiency and Convenience” as the standard, Hitom Ceramics has been building new mark post and creating higher value for customers.
国际市场：International Market:
自建立以来，海棠陶瓷一直以开拓国际市场为主。目前，海棠陶瓷产品主要出口意大利、西班牙、德国，英国，俄罗斯、日本、韩国、美国、加拿大以及东南亚等国际高端市场，并在当地建立起自己的强势品牌地位。
Since its establishment, Hitom Ceramics has given priority to the development of international market, mainly exporting its products to foreign market, such as North Europe, Germany, England, America, Russia and Canada etc.
随着海棠陶瓷在国际市场上的不断提升、巩固，海棠陶瓷日益建立了强大的国际市场营销通路。海棠陶瓷依托与国际营销公司的通力合作（如英国的百安居B＆Q），不但成功地把产品销往世界各地，更赢得了国际市场一致赞誉和充分肯定。历年来通过在意大利、西班牙、俄罗斯等国家举办的国际陶瓷展，海棠陶瓷不但建成了高效、便捷的国际商务营销系统，而且团结了一批顶尖的国际商务合作伙伴。借助强大的国际市场营销网络，海棠陶瓷正朝着更远更强的国际化目标迈进。
Relying on the cooperation with international marketing companies (i.e. British B&Q), Hitom Ceramics not only successfully sells its products in the different parts of the world, but also wins high praise and full recognition from the international market.
（品牌核心） (Brand Core)
Customization Service 量身订制的 个性服务 Core Competence of Hitom Ceramics Brand 海棠陶瓷品牌核心价值 High Quality of Consistent Innovation 不断创新的高品质 Fashionable Product Image 时尚化的产品 形象 International Design Style 国际化的设计风格
十多年来，海棠陶瓷将“始终坚持国际化”的经营理念贯穿始终，凭质量创品牌，凭服务赢市场，在国际市场中树立了良好的口碑。海棠陶瓷不仅其产品行销全球，盛名享誉海内外，而且凭借其“时尚化的产品形象、国际化的设计风格、量身订制的个性服务、不断创新的高品质”的品牌核心竞争力，逐渐建立起海棠陶瓷的国际化品牌形象。
Over the past ten years, Hitom Ceramics, adhering to the operation concept of “stick to internationalization consistently”, creating brand on the basis of quality and expanding the market on the basis of service, has won a high admiration in the international market. The products of Hitom Ceramics not only are sold abroad, but also enjoy a good reputation in the world. Hitom Ceramics, relying on its brand core competence (“fashionable product image, international design style, customization service and high quality of continuous innovation”), has gradually established the international brand image of Hitom Ceramics.
公司荣誉(Company Honors)
以荣誉和标准，赢得全球信赖
Win Global Trust with Honors and Standards
众多的荣誉既是对海棠辉煌成就的见证，更是海棠人超越自我、再创辉煌的新起点。在新的征程，海棠陶瓷夯实强势基础，展开新的腾飞，确立了打造世界级品牌的战略目标，进一步明确了以创新为品牌核心，进一步加大科技创新力度，进一步提升品牌在市场、产品、技术、网络和观念上的国际化水平，为打造具有国际竞争力的百年品牌而不懈努力。
The multiple honors are not only the evidences of splendid achievements made by Hitom, but also the new staring point for Hitom people to surpass themselves and create more resplendence. In the new striving journey, Hitom, steady and sure for new development, has established the strategic aim of building up world level brand and further clarified the concept of “taking innovation as brand core”. In the future, Hitom will greatly strengthen scientific and technological innovation, further boost the internationalization level of brand in market, product, technology, network and concept, and make unremitting efforts to build international competitive one-hundred-year brand.
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